Mass Communication
Untitled
NEW
Media and Culture
Seventh Edition
© 2010
Richard Campbell
Miami University of Ohio
Christopher R. Martin
University of Northern Iowa
Bettina G. Fabos
University of Northern Iowa
Overview
Features
New to This Edition
Table of Contents
About the Author(s)
Package Options
Media & Supplements
Testimonials
Tour the e-Book
VideoCentral
First Day of Class Materials
Buy This Book
Companion Web Site
Exam & Desk Copies
Helping students see the big picture
The #1 introduction to mass communication,
Media & Culture
goes beyond the basic facts and presents students with a critical and cultural perspective on the media. A unique five-step process encourages media literacy and focuses on the reciprocal relationship between the mass media and our shared culture, helping students to become active participants in the media. The current examples, compelling storytelling, and cutting-edge new design also help to keep students engaged. Now, this groundbreaking new edition has been revised from top to bottom making it a better learning tool than ever before.
“
Media & Culture
is probably the most readable and current textbook I’ve seen…and its supplemental materials are invaluable.”
— Connie McMahon,
Barry University
Media and Culture
An Introduction to Mass Communication
Paper Text, 640pgs.
ISBN: 0-312-48546-8
ISBN-13: 978-0-312-48546-7
Our Retail Price to Students: $93.95
Wholesale Price to Bookstores: $78.00
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