Journalism
Untitled
Uncivil Wars
Second Edition
© 2009
Thomas A. Hollihan
University of Southern California
Overview
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Table of Contents
About the Author(s)
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A critical look at political campaigns
Uncivil Wars: Political Campaigns in a Media Age
engages and motivates students by showing how modern political campaigns work and discussing the complex issues surrounding them. Hollihan walks students through the development of campaign strategy, the creation of candidate images, how media cover and shape campaigns, the role of political advertising, and the use of strategic polling. After showing students the structure of campaigns,
Uncivil Wars
then encourages them to have meaningful participation in today’s political process.
"
Uncivil Wars
is the most accurate, current, and readable political communication book on the market."
— Peter Anderson,
San Diego State University
Uncivil Wars
Political Campaigns in a Media Age
Paper Text, 432pgs.
ISBN: 0-312-47883-6
ISBN-13: 978-0-312-47883-4
Estimated U.S. Price: $36.95
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