People don't like to read long passages of text on the Web. Use a lot of headings, as well as short paragraphs, to chunk your information.
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Ineffective text Few people will bother to read a big gray paragraph such as this on the Web.  
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Effective text Bullet lists (called unordered lists in HTML) make the information easier to read on the screen. Breaking the long paragraph up into several smaller ones makes the material easier to read and understand. | ||||||
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Linking to a list of the agencies that sponsor the Consumer Sentinel, rather than listing them in the paragraph, makes the information more concise. The reader who wants to know the names of the agencies can still find them easily by following the link.
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