How to Write for the Web
Announcing Your Site: List Your Site on Leading Search Engines and Directories
If you want the widest possible audience for your site, try to get it listed on as many Web search engines and directories as possible. You can submit your site at most of the leading search sites and directories. You can also pay to have your site's URL submitted to these search engines. Check out Yahoo!'s Site Announcement and Promotion Directory for information about services that publicize your Web site.