INTRODUCTION
Placing the Visual in the Writing Classroom
Part One TOWARD A PEDAGOGY OF THE VISUAL
Introduction
1 Visualizing English: Recognizing the Hybrid Literacy of Visual and Verbal Authorship on the Web
CRAIG STROUPE
2 Multimodality, Multimedia, and Genre
GUNTHER KRESS
3 Learning from the Past: Verbal and Visual Literacy in Early Modern Rhetoric and Writing Pedagogy
CATHERINE L. HOBBS
4 Metamedia Literacy: Transforming Meanings and Media
J. L. LEMKE
5 Seeing the Text
STEPHEN A. BERNHARDT
6 Reading the Visual in College Writing Classes
CHARLES A. HILL
Part Two THE RHETORIC OF THE IMAGE
Introduction
7 Pictures, Symbols, and Signs
RUDOLPH ARNHEIM
8 Rhetoric of the Image
ROLAND BARTHES
9 Representing Macbeth: A Case Study in Visual Rhetoric
HANNO H. J. EHSES
10 The Role of Abstraction in Scientific Illustration: Implications for Pedagogy
PUNYASHLOKE MISHRA
11 From The Vocabulary of Comics
SCOTT MCCLOUD
12 Visual Pragmatism for a Virtual World
BARBARA STAFFORD
Part Three THE RHETORIC OF DESIGN
Introduction
13 Rhetoric, Humanism, and Design
RICHARD BUCHANAN
14 Delivering the Message: Typography and the Materiality of Writing
JOHN TRIMBUR
15 The Rules of Typography According to Crackpots Experts
JEFFERY KEEDY
16 Electronic Typography: The New Visual Language
JESSICA HELFAND
17 The Power of Punctuation
MARTIN SOLOMON
18 Repetition and the Rhetoric of Visual Design
JAMES E. PORTER AND PATRICIA A. SULLIVAN
Part Four VISUAL RHETORIC AND ARGUMENT
Introduction
19 Toward a Theory of Visual Argument
DAVID S. BIRDSELL AND LEO GROARKE
20 Building Visual Communication Theory by Borrowing from Rhetoric
KEITH KENNEY
21 The Possibility and Actuality of Visual Arguments
J. ANTHONY BLAIR
22 The Problem of Electronic Argument: A Humanist’s Perspective
MICHELE S. SHAUF
23 Figures of Rhetoric
RICHARD A. LANHAM
24 Rhetorical Devices and Tight Integration
ROBERT HORN
Part Five VISUAL RHETORIC AND CULTURE
Introduction
25 Studying Visual Culture
IRIT ROGOFF
26 Black Vernacular: Architecture as Cultural Practice
BELL HOOKS
27 The Wall, the Screen, and the Image: The Vietnam Veterans Memorial
MARITA STURKEN
28 Subjunctive Documentary: Computer Imaging and Simulation
MARK J. P. WOLF
29 Paradigms Lost and Found: The ÒCrisis of RepresentationÓ and Visual Anthropology
NANCY LUTKEHAUS AND JENNY COOL
30 The Implications of Electronic Information for the Sociology of Knowledge
RICHARD A. LANHAM
Selected Readings for Further Study
Notes on the Authors
Note on the Editor
Index