Introduction: Tell a story or anecdote
Introduction: Offer a striking or provocative statement
Introduction: Use Humor (multiple)
Introduction: Ask a rhetorical question
Introduction: Provide a quotation
Introduction: Gain attention
Establishing credibility
Thesis statement
Audience relevance
Previews
Conclusion: Tie your clincher to the introduction
Conclusion: End with a striking sentence or phrase
Conclusion: Conclude with an emotional message
Organizational pattern: Problem-cause-solution pattern (multiple)
Organizational pattern: Motivated sequence pattern
Organizational flow: Transitions
Organizational flow: Signposts
Organizational flow: Internal previews and internal summaries
Unity
Language use: Understandable language
Language use: Vividness (multiple)
Language use: Repetition and rhythm (multiple)
Language use: Alliteration (multiple)
Language use: Consonance
Language use: Hyperbole
Language use: Analogy (multiple)
Language use: Metaphor
Language use: Irony
Language use: Antithesis (multiple)
Language use: Simile
Language use: Allusion
Vocal delivery: Rate of delivery (multiple)
Vocal delivery: Articulation
Vocal delivery: Pronunciation
Vocal delivery: Pausing (multiple)
Vocal delivery: Verbal tics/disfluencies (multiple)
Nonverbal delivery: Gestures (multiple)
Nonverbal delivery: Physical movement
Nonverbal delivery: Use of note cards
Nonverbal delivery: Facial expression
Assessing delivery: Clarity
Assessing delivery: Naturalness
Assessing delivery: Confidence
Assessing delivery: Enthusiasm
Assessing delivery: Fidelity
Assessing delivery: Credibility
Use of visual aids: Effectiveness of aids
Use of visual aids: Helpfulness of aids
Use of visual aides: Handling of aids
Humor
Appeals: Logos
Appeals: Pathos (multiple)
Appeals: Ethos
Appeals: Appeals to what is most relevant
Claims: Fact claims
Claims: Value claims
Claims: Policy claims
Fallacies: Either-or fallacy
Fallacies: Ad hominem argument
Fallacies: Hasty generalization
Supporting materials: Statistics
Supporting materials: Testimonials
Supporting materials: Anecdotes
Supporting materials: Quotations
Supporting materials: Making evidence understandable
Supporting materials: Examples
Supporting materials: Extended examples
Definitions: Operational definition
Definitions: Definition by negation
Definitions: Definition by example
Description
Demonstration
Argumentation: Acknowledging the opposition
Argumentation: Warrants