by Thomas A. Hollihan
Political Campaigns in a Media Age
Second Edition ©2009
ISBN-10: 0-312-47883-6 ISBN-13: 978-0-312-47883-4 Paper Text, 432 pages See available formats »
A critical look at political campaigns
Uncivil Wars: Political Campaigns in a Media Age engages and motivates students by showing how modern political campaigns work and discussing the complex issues surrounding them. Hollihan walks students through the development of campaign strategy, the creation of candidate images, how media cover and shape campaigns, the role of political advertising, and the use of strategic polling. After showing students the structure of campaigns, Uncivil Wars then encourages them to have meaningful participation in today’s political process.
"Uncivil Wars is the most accurate, current, and readable political communication book on the market." — Peter Anderson, San Diego State University
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