by Eric M. Eisenberg; H. L. Goodall Jr.; Angela Trethewey
Balancing Creativity and Constraint
Sixth Edition ©2010
ISBN-10: 0-312-57486-X ISBN-13: 978-0-312-57486-4 Paper Text, 448 pages See available formats »
Respected scholars Eric Eisenberg, H.L. Goodall Jr., and Angela Trethewey combine decades of teaching and scholarly experience to offer students a concise and readable introduction to organizational communication theories and their practical applications. Using the metaphor of creativity (getting what you want) and constraint (following established rules) this popular textbook offers students more opportunities than ever before to practice what they learn through a variety of features within the textbook itself and on its companion Web site.
"I am highly impressed with this text. In fact, I recently conversed with a colleague about its strengths: its sophistication and its challenging, thorough coverage." — Meredith Harrigan, SUNY Geneseo
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