Chapter 1: Understanding Media in SocietyUNDERSTANDING MEDIA FORMS: Using Technology, DemocracyUNDERSTANDING MEDIA CONTENT: The Critical ProcessTYPES OF MEDIA CRITICISMCURRENT ISSUES IN MEDIA CRITICISMTOWARDS MEDIA LITERACYChapter 2: Media MetaphorsMEDIA AS CURRENT EXPERIENCEMEDIA INFLUENCE METAPHORSMEDIA AS NARRATORSChapter 3: Visual Literacy and the Truth Behind an ImageCOMPOSITION: THE VISUAL'S AESTHETIC POWERSEMIOTICS AND SYMBOLIC MEANINGREALISM: TRUTH AND PHOTOGRAPHYChapter 4: Narrative Formulas and the Cycle of StorytellingHEGEMONY, COMMON SENSE, AND STORYTELLINGDEFINING NARRATIVE FORMSTHE LIMITS OF NARRATIVEChapter 5: Political Stories and MediaMEDIA NARRATIVES AND DEMOCRACYMASS MEDIA'S POLITICAL INFLUENCEADVERTISING AND THE CAPITALISM OF POLITICSCITIZENSHIP AND CHANGEChapter 6: News, Culture, and DemocracyA SHORT HISTORY OF JOURNALISMQUESTIONING OBJECTIVE-STYLE STORYTELLINGREINVENTING JOURNALISM: REPORTING AND THE LIMITS OF STORYTELLINGCONCLUSION: THE FUTURE OF JOURNALISMChapter 7: Media EconomicsMEDIA CORPORATIONS AND ECONOMIC ANALYSISMEDIA CORPORATIONS AND PERFORMANCE NORMSMEDIA CORPORATIONS AND PROFITMEDIA CORPORATIONS AND COMPETITIONMEDIA ECONOMICS, PERFORMANCE, AND DEMOCRACYChapter 8: Entertainment and Popular CultureDRAWING CULTURAL LINESCULTURAL TASTE RECONSIDEREDEXPLORING POPULAR CULTURE PLURALISMChapter 9: Representation in the MediaIDEOLOGY, HEGEMONY, AND MASTER NARRATIVESNARRATIVE ANALYSIS: WHAT DO OUR STOREIS OF IDENTITY SAY?INSTITUTIONAL ANALYSIS: WHO GETS TO TELL THE STORIES OF IDENTITY?HISTORIC ANALYSIS: HOW ARE STORIES OF IDENTITY SHAPED BY CULTURE?BECOMING THE MEDIA: PARTICIPATORY CULTURE AND NEW IDENTITIESChapter 10: Technology, Convergence, and DemocracyFROM THE INDUSTRIAL AGE TO THE INFORMATION ERANEW MEDIA: INNOVATION, IMPACT, INFLUENCETECHNOLOGY AND DEMOCRACYChapter 11: Media GlobalizationELEMENTS OF GLOBALIZATIONIDEOLOGY AND INFORMATIONEVALUATING GLOBALIZATIONTHE FUTURE OF GLOBALIZATION