"This text would definitely enrich my media literacy course!"—Allison Harthcock, Butler University"The book makes it clear that to study or critique mass media is not to disavow their pleasures or utilities. Students will respond well to this attitude because they are, in large part, fans and avid consumers of entertainment culture."—Claire Sisco King, Vanderbilt University"The authors treat the readers respectfully, inviting us into a world of analysis and criticism that is not stagnant or set in stone."—Melissa Meade, Colby-Sawyer College"Sophisticated concepts written in an accessible form for first and second year college students; useful assignments that are grounded in a well-thought objectives framework; broad coverage of key concepts that prepares media major for upper level work but also is a great general education text for students who may never take another media course."—Nina Huntemann, Suffolk University