"Media Essentials is the perfect text for courses focused on developing essential new media literacy skills in the emerging participatory culture."
— Kenneth Payne, Western Kentucky University
"User-friendly — it reads like a book you might pick up to read for enjoyment more than a textbook."
— Richard West, University of Texas at San Antonio
"Media Essentials brings students to a new level of understanding and engages them in a world of stories about a topic they see every day but do not always understand." — Selene Phillips, University of Louisville
"If this text were a diet it would be phase one of the South Beach diet; protein rich with only the good carbs. I would recommend this text for introductory mass communication/mass media courses."
— Daniel A. Panici, University of Southern Maine
"Media Essentials is an easy-to-read, comprehensive, affordable text that students will appreciate and, more importantly, buy and read for the course."
— Kirk Hazlett, Curry College