“If this text were a diet it would be phase one of the South Beach diet; protein rich with only the good carbs. I would recommend this text for introductory mass communication/mass media courses.”
— Daniel A. Panici, University of Southern Maine
“Media Essentials is an easy-to-read, comprehensive, affordable text that students will appreciate and, more importantly, buy and read for the course.”
— Kirk Hazlett, Curry College
“I think the 'extras' in the chapter are the key that will make it usable for students. The timelines, the review sections and the chapter index on the first page — all of these touches make the chapter more accessible than many current text books. I also think the length of the chapters (and the size of the pages) will be welcomed by students.”
— Jennifer Greer, University of Alabama
“This is an easy-to-read, well designed text which focuses on the media industries chapter by chapter. Each chapter does well examining the impacts and influences within each medium….”
— Maya Greene, Columbia Green Community College
“It is a more inviting read for undergrad students. [The] use of white space and color make it more appealing. Yet it still covers the needed material.”
— Dale Van Cantfort, Piedmont College