by Richard Campbell; Christopher R. Martin; Bettina G. Fabos
A Brief Introduction
First Edition ©2011
ISBN-10: 0-312-59085-7 ISBN-13: 978-0-312-59085-7 Paper Text, 512 pages See available formats »
Media Essentials is a new kind of introductory text. It's built to help students focus on the fundamentals, so that no matter how the media evolves, students can understand what's really going on. Brought to you by best-selling authors Richard Campbell, Christopher R. Martin, and Bettina Fabos, the book distills the essential information on media industries and major concepts, incorporates the authors' accessible critical approach, and gives students all the study tools they need to succeed in the course and to be savvy consumers. And all of this in a brief, attractive format — for a very attractive price.
“A well-written exposition of the essential elements of the mass media, including key figures, inventions, innovations, evolution, and economic structure.”— Jerome D. DeNuccio, Graceland University
Our Retail Price to students: $64.95 Wholesale price to bookstores: $53.00
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