Provides the best coverage of the media industries — and more. 30% briefer than competing texts, Media Essentials provides just the right amount of detail about the media industries and other key concepts such as legal controls.
Shows students the bottom line. Unique “Money In and Money Out” sections in each industry chapter help students understand the dollars and cents behind the scenes.
Helps students focus on the big ideas. From technological innovations to influential decision makers and landmark legal outcomes, Media Essentials focuses on the stories and ideas you want your students to know. The book's design is practical as well as beautiful, with visual highlighting that focuses students on essential themes and pivotal developments.
Includes the best support for the introductory course. To help students get the most out of the book and the course, Media Essentials includes the most useful suite of learning tools available: “Media Literacy” case studies, handy lists of chapter objectives, valuable timelines, and unique “Chapter Essentials” study guides.
Offers a lot for a little. A clean yet eye-popping design, developed by the award-winning firm TODA, makes Media Essentials a book students will want to pick up and read. And if that's not enough, the book costs about 40% less than competing texts.