Now with the best advice from media professionals. New “On the Job” tip boxes provide helpful guidance on what it takes to land a job and what is expected of students once they are in.
New coverage helps students harness social media to their advantage. New discussions teach students how to create a digital work portfolio, maintain a professional online presence, and avoid common pitfalls.
New coverage of that dream media job--the one students create themselves. The revised “Seize Your Entrepreneurial Spirit” chapter includes new information about how to explore self-employment opportunities and realize that dream.
The most current data guides students through the media marketplace. The new edition contains updated information on trends in the job market across media industries including projections from the United States Bureau of Labor Studies.