by Virginia Clark; Paul Eschholz; Alfred Rosa; Beth Lee Simon
Introductory Readings
Seventh Edition ©2008
ISBN-10: 0-312-45018-4 ISBN-13: 978-0-312-45018-2 Paper Text, 912 pages See available formats »
25 new readings offer a fresh look at the basics of linguistics and discuss the most current research and controversies in the field. New readings include:• Genine Lentine and Roger W. Shuy apply a morphemic study of advertising slogans and product names to a court case involving McDonald’s. • John Rickford uses concepts of linguistic variation to understand the controversial decision by the Oakland, California School Board to treat Ebonics as a social dialect in the classroom. • David Crystal demonstrates that for economic, political, and social reasons English is rapidly becoming a global language and argues against the common claim that a global language damages other languages. A new emphasis on language variation — both in the United States and worldwide.• A new part on World English highlights how history and cultures can change and shape language. • Studies of languages other than American English are integrated into every major topic for the first time. New pieces also reflect the growing need to understand English as a second language. • Articles on sign languages, pidgins, creoles, and animal communication broaden the discussion of linguistics and help students understand general concepts about the structure of language.Expanded resources for further research into language. New and updated bibliographies now include online as well as print resources to help guide students’ research using the many forms of information available to them today.
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