Illustrated definitions help students visualize key concepts in multimodal rhetoric: audience, purpose, context, element, text, color, contrast, emphasis, framing, alignment, proximity, organization, and sequence.
Guided analysis of real world texts models for students how to put theory into practice. ix: visualizing composition includes an Altoids® advertisement and a Dan Eldon collage as well as news photos and art. Updated examples throughout the tutorials feature texts with multimedia elements, such as animation and sound.
Interactive assignments invite students to make their own rhetorical choices -- changing colors, determining alignment and typeface, and rearranging the elements of a book cover or a Web site's navigation -- and to write about the impact those choices have.
Now available online, ix: visualizing composition is easy for students to use and integrated with gradebook reporting to make it an even more powerful classroom tool. ix: visualizing composition can be packaged for free with most Bedford/St. Martin's textbooks.