EXERCISE 01: Text & Purpose
Definition: Text & Purpose
Road Hazard Sign: Moose Crossing
Business Card: Todd Gallentine
Illustrated Recipe: Good Housekeeping, Pastry for 2-Crust Pie
Timeline
Analysis
Emergency Instructions: U.S. Department of Homeland Security, Make a Plan in a High-Rise Building
Assignment
Diagram: Human Form
EXERCISE 02: Element & Context
Definition: Element & Context
Element
Pictograph: Saul Wurzman, Student-Computer Ratio
Context
Figure: Scott E. Schaus, Molecular Models
Analysis
Animation: U.S. Geological Survey, Indian Ocean Tsunami
Satellite Images: DigitalGlobe, Bandah Aceh, Sumatra
Statistics: Indian Ocean Tsunami
Website: U.S. Geological Survey, Tsunamis and Earthquakes
Assignment
Clothing Care Label
Clothing Care Symbols
EXERCISE 03: Audience
Definition: Audience
Photograph: Bettmann, Audience with Sunglasses
Women’s Bathroom Sign
Ballot: 2007 General Election, Palm Beach County, FL
Analysis
E-mail: Steve Krause to Cheryl Ball
Portfolio Design: Cheryl E. Ball
Assignment
Website: National Institutes of Health
Website: WebMD, The Flu Survivor’s Guide
EXERCISE 04: Contrast & Color
Definition: Contrast & Color
Contrast
Example of Contrast: Figure 1
Example of Contrast: Figure 2
Article: Nature Publishing Group, A Tragedy with Many Players
Color
Image: Blank Color-by-Number
Warm Color Array
Cool Color Array
Analysis
Resume: Katherine Bouwcamp
Assignment
Area Chart: Richard Saul Wurzman, National Debt
EXERCISE 05: Emphasis & Framing
Definition: Emphasis & Framing
Emphasis
Example of Emphasis: Email
Framing
Example of Frames: Empty Frames
Emergency Instructions: U.S. Department of Homeland Security, Step 6 of Make a Plan in a High-Rise Building
Analysis
Image: Corbis, Night Sky
Assignment
Photograph: Cover of Dell Annual Report
EXERCISE 06: Alignment
Definition: Alignment
Examples of Alignment: Center, Left, Right
Analysis
Ballot: 2007 General Election, Palm Beach County, FL
Assignment
Chart: 2005 NCAA Division I Men’s Basketball Championship Bracket
EXERCISE 07: Proximity
Definition: Proximity
Product Package: Total Cereal Box
Examples of Proximity
Bulleted List Format
Conventional Outline Format
Analysis
Image: Marvel, X-men plane schematic
Assignment
Interactive Website Design Assignment
EXERCISE 08: Organization
Definition: Organization
Pie Chart: You Pick the Hits
Website: Apple, Apple.com Site Map
Analysis
Power Point: Fred Oswald, Introdicution -- Road-1 Cycling Class
Assignment
Interactive Brochure Design Assignment
EXERCISE 09: Sequence
Definition: Sequence
Timeline
Instructions: IRS, 1040 Instructions
Storyboard: Centers for Disease Control, Boyz II Men—“Clear the Air” Television Ad
Analysis
Video: Peace Corps, Peace Corps PSA
Assignment
Flash Text: Jennifer Sheppard, Seven Steps of the Scientific Method