by Cheryl E. Ball; Kristin L. Arola
First Edition ©2006
ISBN-10: 0-312-44190-8 ISBN-13: 978-0-312-44190-6 CD-Rom
Illustrated definitions help students visualize key concepts in technical communication: text, purpose, element, context, audience, color, contrast, emphasis, framing, alignment, proximity, organization, and sequence.Guided analysis of real world texts models for students how to put theory into practice. ix visual exercises includes an Altoids® advertisement and a Dan Eldon collage, for example; ix visual exercises for tech comm includes an X-Men plane schematic and a bicycling safety PowerPoint presentation.Interactive assignments invite students to make their own rhetorical choices — changing colors, determining alignment and typeface, and rearranging the elements of a book cover or a Web site's navigation — and to write about the impact those choices have.
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