TUTORIAL 1: Arguments make claims
Overview
Cartoon: Dr. Seuss, ZAX
Photograph: "Your Ad Here"
Photograph: Jim West, One Man and One Woman = Marriage
Photograph: Karin Hildebrand Lau, Equal Rights for Marriage
Magazine Spread: Wired Magazine, "Best Buds"
Advertisement: Partnership for a Drug-Free America, Action: The Anti-Drug
Graphic: United States Department of Agriculture, Food Plate
Analysis
Infographic: Transparency International, United Nations Coalition Against Corruption
Assignment
Cartoon: Bill Watterson, Calvin and Hobbes
TUTORIAL 2: Arguments have context
Overview
Photograph: Benjamin Rondel, Either-Or
Photograph: Newspaper
Website: CNN.com, Homepage
Photograph: Lectern
Photograph: Ryan McVay, Untitled
Cartoon: xkcd, Date
Book Cover: Gene Weingarten and Gina Barreca, I’m With Stupid
Analysis
Poster: NARA, Keep this Horror from Your Home
Poster: NARA, Our Homes Are in Danger NOW!
Poster: Buy the New Victory Bonds
Poster: U.S. Army, Destroy This Mad Brute: ENLIST
Poster: Allen Saalberg, Remember Dec.7th!
Poster: This is the Enemy
Poster: This is the Enemy
Photograph: Internment Camp Notice to Evacuate Japanese, 1942
Photograph: Ansel Adams, Manzanar Camp, CA
Assignment
Video Commercial: Adbusters, Big Mac
Source: Adbusters, About Adbusters
Source: McDonald’s, About McDonald's
Chart: McDonald’s, About the Big Mac
PowerPoint Slideshow: Department for Health and Human Services, Obesity Trends Among U.S. Adults
TUTORIAL 3: Arguments have goals
Overview
Advertisement: Act On CO2, UK, Hang Your Carbon Footprint Out to Dry
Photograph: Chess Game
Fable: Aesop, Fox and the Grapes
Video Commercial: Montana Office of Tourism, Montana
Bar Graph: Minnesota 2020, The Middle Pay More
Analysis
Photo Essay Slideshow: UNICEF, Ending Child Marriage
Assignment
Video Game Trailer: EA Games, The Sims 3
TUTORIAL 4: Arguments use support
Advertisement: Black & Decker, The Most Useful Tool
Book Cover: Lance Armstrong, Every Second Counts
Food Package: Honey Nut Cheerios
Video Commercial: World Wildlife Foundation, Snow Leopard
Poster: Centers for Disease Control, Be A Germ Stopper
Graphic: Melting Pot/Salad Bowl
Poster: Department of Homeland Security, Every Business Should Have a Plan
Maps: National Geographic, Population Density
Analysis
Book Spread: Richard Saul Wurman, Understanding: Death Penalty and Race
Assignment
Fact: Richard Saul Wurman, Capital Case Statistics
Graph: Richard Saul Wurman, Race of Death Row Inmates
Graph: Richard Saul Wurman, Executions by Race
Photograph: Michael Jung, Job Applicant
Graph: U.S. Bureau of Labor Statistics, Education Pays
Photograph: Graduation
Graphic: Education Opens Doors
Audio: Old Time Radio, Learn More Now, Earn More Later
TUTORIAL 5: Arguments consider multiple viewpoints
Overview
Painting: René Magritte, La trahison des images (The Treachery of Images)
Video Commercial: Gulden's Mustard
Photograph: Henrik Sorensen, Balanced rocks and hand
Article: James D. Zirin, Cyberwar or Surreality
Analysis
Letter: Dr. Martin Luther King, Jr., Letter from a Birmingham Jail
Assignment
Video Performance: Taylor Mali, I’ll Fight You for the Library
TUTORIAL 6: Arguments use logic
Overview
Poster: WPA, Plains Farms Need Trees
Product Label: Lincoln Pure White Lead
Audio: Old Time Radio, Police Job
Advertisement: Partnership for a Drug Free America, #1 Hypocrite
Graphic: Inductive and Deductive Reasoning
Photograph: Giancarlo Liguori, Sunset over Ocean
Photograph: Denis Tabler, Skull and Cigarette Smoke
Toulmin Model: Wayne Gretzky is the best hockey player in NHL history
Video Press Conference Excerpt: Barack Obama, Appeasement
Cartoon: Leo Cullum, Daddy’s on Prozac
Analysis
Video: Coronet Instructional Films, Are You Popular?
Assignment
Video Commercial: E-Z Pop, Bop-Corn
Video Commercial: Sunbeam Bread, Everybody Needs Energy-Packed Sunbeam Bread
Video Commercial: Esso, Extra
Video Commercial: RCA Victor, The Hillsborough with New Hideaway Styling