H. L. (Bud) Goodall, Jr. (PhD, Penn State) is Professor of Communication in the Hugh Downs School of Human Communication at Arizona State University, where he also serves as a Senior Fellow in the Consortium for Strategic Communication and as an affiliated faculty member in the Center for the Study of Religion and Conflict. He is the author or coauthor of many books and articles on organizational and strategic communication, narrative, and ethnography, most recently Counter-Narrative: How Academics Can Challenge Extremists and Promote Social Justice (Left Coast Press, 2010), and with Jeffry Halverson and Steven R. Corman, Master Narratives of Islamist Extremism (Palgrave/Macmillan, 2010). With coauthors Steven R. Corman and Angela Trethewey, their volume Weapons of Mass Persuasion: Strategic Communication to Combat Violent Extremism won the Best Book award from the Applied Communication Division of the National Communication Association in 2009, and his autoethnographic memoir, A Need to Know: The Clandestine History of a CIA Family won the Best Book award from the Ethnography Division of NCA in 2007. Goodall has worked as an organizational consultant for over thirty years. His clients have included high technology organizations, educational institutions, and U. S. military, intelligence, and diplomatic services. He is listed in Who’s Who in the Social Sciences and was the recipient of the Gerald M. Phillips lifetime achievement award in applied communication scholarship from the National Communication Association in 2003.