Jerome Jewler is a best-selling author, educator, and friend to students. A distinguished professor emeritus of the College of Mass Communications and Information Studies as well as codirector of the University 101 first-year seminar at the University of South Carolina, Columbia, Jewler has guided advertising students through the creative and writing processes and has helped hundreds of new students determine their goals. As University 101 codirector, he planned and conducted training workshops for first-year seminar instructors, won a Mortar Board award for teaching excellence, and was recognized as USC advisor of the year and nationally as the Distinguished Advertising Educator nationally in 2000.